Images and Video: Which One, When, and the Token Cost

Which image or video should my shop use, and how much Token does a month cost?

For the daily post take an ordinary AI image, free. For fine detail take an HD image at 2,500 Token each; for a big printed banner, a poster page at print size. With no product photo take a reel, from 32,000 Token for 3 scenes; for a person holding the product and speaking, a UGC ad from 85,000 Token. The Starter pack buys one ad and six HD images a month.

A month of promotion needs four different things

What a small shop puts out over a month is really four kinds of thing.

• The ordinary picture for the daily Facebook post.
• Now and then a very clean image, the one you send to the printer or set as the page cover.
• Now and then a moving video, so an eye catches on it in the feed.
• And once or twice a month a real ad, where a person holds the product and talks about it.

The four cost four different amounts, and two of them are completely free.

If you decide in advance which one goes where, the month's Token stretches a long way and the balance does not run out mid month. This chapter is that arithmetic and nothing else.

Which one, when, and how much Token

• Read the table top to bottom and the price climbs.
• The biggest mistake is buying the lower thing for the upper job.
• There is no sense in making an 85,000 Token ad for an ordinary Facebook post; the free image is enough there.

Ordinary images and HD images, where the difference is

• Ordinary images are free, up to 20 a day. They look good on a phone screen and are enough for a Facebook post or a picture inside your site.
• An HD image charges 2,500 Token, and it does not count against the 20 a day. Edges and fine detail come out far cleaner.
• Take HD only when fine detail will be seen: the big picture at the very top of a site, or small prints like leaflets and stickers. HD means sharper, not bigger: an HD image is at most 1,440 pixels on its long side, so a big banner or signboard stretched from it comes out blurry; for those make a poster page at print size, as the note below says.
• HD on a daily post is money wasted. Facebook shrinks the picture itself and nobody ever sees the difference.

One thing to remember: no AI image takes Bengali writing, not even an HD one. If you need a poster with Bengali on it, tell the builder "make a poster page", and it gets written in a real font, perfectly, and downloads as a PNG. That is free too.

A month on the ৳499 Starter pack

The Starter pack gives you 100,000 Token. A small shop that wants one good ad a month can lay the month out like this:

• That is one ad a month, six images good enough to print, and the daily posts.
• Make the ad once and run it all month: post it on Facebook, boost it, put it on the site.
• If you would rather have two reels than an ad, two without music at 32,000 each is 64,000, and the remaining 36,000 buys fourteen HD images.

A month on the ৳999 Builder pack

The Builder pack is 300,000 Token. This is for the shop that wants to show at least one new thing a week:

• Four moving things a month, one a week.
• Take two different products for the two ads, or two different hooks for the same product.
• Then by the end of the month you will know for yourself which one runs better.

Get three jobs out of one ad

• As a reel on the Facebook page, and then boost that same one with a small amount.
• On WhatsApp status. People who have bought from you once are the easiest buyers there are.
• On your own site. Tell the builder to place the video at the top of the first page, and it stays there month after month.

One still image also falls out of the same video: pause it on a good moment and take a screenshot, and it works perfectly well as the picture for a post. That costs you not one extra Token.

When the free up to 400,000 Token a day is enough, and when it is not

Everyone gets up to 400,000 Token a day on the free Model. Here is what that covers:

• Building, changing and Publishing sites and apps.
• Questions, notes, posters, a CV, invoices and presentations in chat.
• Ordinary AI images, 20 a day.
• Builder videos: text, colour and shapes in motion.

There is only one thing it does not cover: real AI video in Reel Studio.

• For that you have to buy Token, and buying any pack once opens the door.
• The 2,500 Token for an HD image also comes out of the balance.
• So it comes to this: most of the promotion work runs free.
• Money is only needed at the one place where a person on screen talks about your product. That place is expensive, but it is also the one that brings in the most orders.

Six rules for making Token last

• Do the script and picture steps as often as you like, they are free. Token is charged only at the last step.
• Look at the placement picture properly before approving it. Making it again there is free, and after the video is made it is not.
• Speak in your own voice. The AI voice cost drops away, and it sounds more real too.
• Make your first two or three on the Saver tier. Make the one that really ran again on Better.
• Keep the price and the phone number in the caption, not inside the video. Changing a caption is free.
• Do not take HD on daily posts. Those 2,500 Token add up to a whole reel by the end of the month.

Run it for a month and see which post actually brought messages in. Pour next month's Token into exactly that spot, and the rest will manage on the free things.

Read next

• Working With Images
• Your First UGC Ad, Start to Finish