Facebook is the road to a shop in Bangladesh
Most customers of small businesses in Bangladesh come from Facebook. There is no argument about that.
The argument starts here: with the same product and the same photo, one person gets twenty orders a day and another gets none.
Most of the time the difference is the writing.
The first line is everything
Only the first two lines of a Facebook post are visible. The rest hides behind "See more".
That means 80 percent of what you write will not be read, unless the first two lines stop the reader.
So what not to do: "Assalamu alaikum. I hope everyone is well. Today we have brought..." The real point has not come in these three lines, and the reader has already gone.
What to do: put the useful line first.
- "Winter blanket, 1250 taka, free delivery in Dhaka."
- "This mattress is for people with back pain."
- "20% off until midnight tonight."
Write the price
Shopkeepers are afraid of this: if I write the price, competitors will see it, or people will think it is too much and leave.
What really happens: if you do not write the price, "What is the price?" comes in the comments, you answer in the inbox, and eight out of ten people forget before the answer arrives.
Writing the price means the people who will not buy step away early, and the people who will buy come straight to the order. Your time is saved.
End by saying what to do
The end of the post needs one clear step, and only one.
"Message us in the inbox" or "Go to the site to order" or "Call this number". If you give all three together, people cannot decide, and when they cannot decide they do nothing.
If you have a site, give the site link. Taking orders in the inbox costs you ten minutes per order, while the site form collects the name, phone and address in order and drops them into your inbox. That is covered in the post on the order inbox.
Draft by AI, numbers by you
Tell the chat what the product is, what it costs and who it is for. The draft will come.
Then check three things yourself: the price, the phone number and the delivery terms. If you leave these to AI, it puts in numbers that sound reasonable but are not your numbers.
Also change the draft a little into your own way of speaking. Your old customers know how you talk, and a sudden different style feels strange.
What to write about when there is nothing new
There is not a new product every day, but if you stay silent Facebook shows your posts to fewer people.
What you can write about:
- The answer to the question customers ask most
- How to take care of the product
- A photo or a word from a customer, with their permission
- A photo of today's packing, work in progress
- Which is for whom, a comparison of two products
The last one works best, because someone who is thinking of buying wants to know exactly this.
You will need a picture too
However good the writing is, a post without a picture is lost in the feed.
A real photo of the product is best. If the photo is not good, or you need a poster for an offer, you can make one, and the rules are in the post on posters and banners.
Video works even better, and the way to make a short video is in the post on starting reels.
If you want to make one yourself, open the caption page.
Questions and answers
Should I write the price in a Facebook post? Yes. If you do not, the comments fill up with people asking the price, and most of them leave before they get an answer. If you write it, the people who will buy are the ones who stay, and your time is saved.
What should I write at the start of a post? The useful line. Facebook hides everything after the first two lines, so if you spend those two lines on greetings and introductions, nobody sees the real point.
Can people tell when AI wrote the post? Not if you change the draft a little into your own way of speaking. And put the numbers in yourself: if you leave the price, phone number and delivery terms to AI, it may make up its own.
How many calls to action should I put at the end? One. If you give inbox, phone and site together, people cannot decide. If you have a site, the site link is the most useful, because the order details arrive in order.
What should I write about when there is nothing new? The answer to the question customers ask most, how to care for the product, a comparison of two products, or a photo of work in progress. Comparison posts work best, because someone thinking of buying wants to know exactly that.
How many posts a day should I put up? Being regular matters more than the number. Three good posts a week work better than three careless posts a day.
Is it fine to post without a picture? It is fine, but fewer people will see it. In the feed, the picture is what stops people. A real photo of the product is best, and for an offer you can make a poster.
What should I do when someone asks the price in the comments? If the price is in the post, this question drops a lot. If it still comes, answer in the comments and do not call them to the inbox; then everyone else reading learns the price too.
In short
- Put the useful line in the first two lines, not an introduction
- Write the price: it saves time and keeps real buyers
- End with one step, and the site link if you have a site
- Draft by AI, but write the price and number yourself
- With no new product, write about questions and comparisons
- A post without a picture is lost in the feed