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Making ads, reels, logos, posters and thumbnails with AI

Half of selling online is showing: the page's ad, the first three seconds of a reel, the shop's logo, the offer poster, the video thumbnail. For these you used to need either a designer or hours of your own time, and the result was still a guess.

The posts on this page take those jobs one by one: which kinds of ads people actually look at on Facebook and why, how a reel ad is made from one product photo, six kinds of hook, the rules for making a logo and a poster yourself, the thumbnail people click on, and the limits of making images with AI.

The ad post is the hub, because everything else ends up being used there. One thing will keep coming up in the design posts: fewer things, bigger, one colour.

Every post on this subject

Questions and answers

Can you really get a good logo or poster without a designer?

For a small shop, yes, if you follow the rules: one colour, one font, few words and big letters. Ask the AI in plain words to make a few versions and keep the simplest one. Big brand work is different, and there a designer is the right choice.

What should be in the first three seconds of a reel ad?

One reason for people to stop scrolling: a question, a scene of a problem, an unbelievable price, or someone talking with the product in hand. If you start with the logo or the shop's name, most people leave.

Can images made with AI be used in ads?

Yes, but it is better if the product photo is one you took yourself. You can have the AI make the background, a poster or a scene. AI often gets human faces and hands wrong, so zoom in and check before you post.

Hands-on guides