Why sites used to look the same
If you only tell the AI "build a site for my shop", it takes the safest path: white background, light blue buttons, medium-sized text. Nothing is wrong, but nothing is memorable. We have gone through a lot of built sites ourselves, and one thing kept showing up: most sites are pale and alike.
The fix is simple. Do not leave the design decision to the AI. Make it yourself, and then let the AI lay out the whole site on top of your decision. The builder now has a place to choose this before the first build.
Style first
There are seven styles, and each looks different:
- Vivid colourful: big text, strong colours, catches the eye from far away. Good for offers, shops and events.
- Premium dark: bright flashes of colour on a black background. Suits tech, gaming, photography or a restaurant at night.
- Clean modern: lots of empty space, simple and tidy. For clinics, offices, coaching or any work app.
- Desi heritage: a touch of nakshi kantha and alpona, warm colours. For saris, pitha, handicrafts or wedding work.
- Fun and colourful: rounded corners and cheerful colours. For children's schools, toys or a cake shop.
- Royal luxury: a golden touch, thin text, an upper-class feel. For jewellery, boutiques or premium services.
- Green nature: plant and earth colours, a calm feel. For nurseries, organic food or agro business.
If you cannot decide which one to take, leave it on "AI chooses". Then the AI understands your business and picks one that fits, and even that does not come out plain, because each style has its own rules.
Then colours
There are three ways to choose colours:
- One of ten ready colour pairs, such as deep green and gold, maroon and cream, or black and gold. Each pair is picked so the two colours look good together.
- Your own two colours, if your shop signboard or logo has a fixed colour.
- Leave the colours to the AI.
If you give colours, the AI uses them and does not change them its own way. Buttons, header, price text: the same colour comes back everywhere, so the site looks like one brand.
What you get every time
Whatever the style, a few things are always in every site:
- Logo: made with your business name, in the colours you chose. Even with a Bangla name, the letters do not get cut.
- Header: logo and menu at the top, and when opened on a phone the menu opens and closes properly.
- Footer: contact, address and useful links, laid out neatly.
If you need a logo you drew yourself, there is a separate post for that: An easy way to make a logo.
Photos: real photos in every place
Earlier the AI often left an empty grey box where a photo should be, or put in a photo that had nothing to do with the business. Now every photo place is filled with a real photo from Pexels, and the photo is chosen by looking at what that place is about: a shoe photo for a shoe shop's product, a food photo for a restaurant's menu. The Pexels name is in the footer, because the photos are theirs.
If you have photos you took yourself, you can give those too. Drag a photo into the builder and the AI puts that one in, and later you can change any photo from the site manager.
If you change your mind after building
Say the site is live, and now you think maroon would have been better than green. You do not have to build the whole site again. Change the colours and fonts in the site manager and the whole site changes together, without AI and without any Token. The logo can also be changed from there, to one of our designs or to your own image. Where everything is, step by step, is here: the site manager guide.
For the full cost, read What a website really costs. In short: choosing the design, the logo, the photos and changing colours later are all available even on a free account.
Questions and answers
If I pick a style, will every site come out the same? No. The style decides the kind of look, for example how colour is used, how big the text is and how the corners look. The inside of the site, the sections and the text come from your business, so two shops built in the same style still get two different sites.
If I give my own colours, does the AI change them? No. If you give two colours, the AI uses those two. After the build we also check ourselves whether the colours are in the site, and if they are not, the AI is asked to fix it again.
Do I have to pay to choose a design? No. Choosing style and colours, the logo, header, footer, real photos, and later changing colours or fonts in the site manager are all available even on a free account.
Is it safe to use the photos? Yes. The photos come from Pexels, where photos may be used for free. The Pexels name is given in the site's footer. Still, if you have real photos of your own shop or product, use those, because they are the most believable to customers.
Can I put the new colours on an old site too? Yes. Fonts can be changed right now. For colours, if the site was built under the old rules, the site manager tells you, and then you press "Restyle in the new design" there. In one AI build the site gets the new look, and after that the colours change straight away from the site manager.
Is the dark style hard to read on a phone? It should not be. In the dark style the text is kept bright and big enough so it can be read even in low light. Still, if most of your customers open the site in daylight, clean modern or vivid colourful is the safer choice.
In short
- Choose the style and colours before you build, and the site will not be plain
- Seven styles, ten colour pairs, or your own two colours
- Every time: a logo, a header, a footer and real photos in every place
- Changing colours, fonts and the logo later needs no AI and no Token
- Everything is available even on a free account